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7 steps on the Way to a successful Going Public (IPO)

IR CONSULT is one of the most experienced and independent IPO advisors in Germany.

Our specialty is integrated IPO consulting which combines professional, perfectly tailored to suit the specific target group, with support provision throughout the entire IPO process. We are proud of many years of experiences (since 1987) and almost 100 successfully supported going public (all our team members).

For structuring enhancement reasons, we subdivide the entire IPO process in 7 individual steps:

1. Flotation eligibility check (objective and honest) (http://www.boersenreif.de/):
     external data:
          market and competition environment
          peer group analysis
          stock market situation e.g. investor wishes existing at the given time
     internal data:
          organization, legal structure, etc.
          management, accounting, controlling
          product and production analysis
          business plan
          strengths/weaknesses analysis

2. Establishment of the necessary teams:
     comprising internal and external specialists,
     notably in the fields accounting, law, technology and communications
     preparations for data procurement and a data room

3. Corporate analysis, fact book, bank exposé:
     placement concept (shares, segment, free float etc.)
     in-depth fact book (http://www.fact-book.de/)
     with an evaluation, reasons for the IPO and investment case
     from which an extract is taken for use as a bank exposé

4. Selection of consortium:
     pre-selection based on specialist know-how and track record
     'beauty contest' with subsequent selection of syndication leader
     negotiations, contracts and mandates

5. IPO communication, pre-IPO investor relations:
     'beauty contest' with selection
     positioning and concept for the specific target groups concerned

6. IPO preparations:
     kick-off with detailed schedule and remit allocation
     in-depth due diligence
     details relevant to the IPO (number of shares, stock market segment, etc.)
     securities prospectus and admission to listing
     commencement of communication activities
     preparation of the presentation of the 'equity story'

7. IPO phase:
     syndicate analyst and sales meetings
     press meetings and start of marketing
     pre-marketing and road show
     IPO conference
     placement, allocation and first quotation

Immediately after the IPO: on-going investor relations:  
     mandatory measures:
         publications
         quarterly reports
         annual report
         IR pages in the internet 
     optional measures:
         active press work with final results press conferences
         fundamental investor relations with fact book (http://www.fact-book.de/)
         analyst meetings and road shows
         permanent optimization (http://www.fondauswertung.de/)

As such, the above is only an example of what can be done as the list has to be drawn specifically to suit each individual company. It does however give an indication as to the complexity of the IPO process, the realization of which takes on average a good 12 months.

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An IPO is a complex and time-consuming Process

7 steps on the Way to a successful Going Public (IPO)